Affiliate Marketing is an emerging marketing model,customers' awareness is still in initial stage,the acceptance of Affiliate Marketing will restrict the development of itself.This study based on TAM(Technology Acceptance Model)and analyzed the factors which influence the acceptance of the affiliate marketing by structural equation model(SEM).This study found PEOU,PU,SN,TR were influenced behavior intention,but the Internal incentive does not affect behavioral intentions.Based on this,the results were discussed and the measures on how to motivate users to participate in Affiliate Marketing were given.

With the rapid development of Internet industry,online shopping become one of the consumers' main shopping way.This article mainly aimed at electronic retailing customer service quality evaluation.Based on SERVQUAL scale design thought,with the RSQS model as the theoretical basis,this article compared customer expectations with customer perceived service by using SPSS software for data analysis,and proposed a customer service quality evaluation system under the Internet environment in our country.And then in combination with quadrant analysis method,the scale was used for customer service quality evaluation on Tmall to analyze its present service quality.Finally,it put forward the general train of thought to improve customer service quality.

E-government information resources sharing construction is a complex system engineering,and it is an important content of the construction of E-government.In the process of E-government information resources sharing building,it is affected inevitably by a range of factors.This paper analyzed the six influence factors of E-government information resources sharing:the needs urgent degree of E-government information resources sharing,the perfect mechanism degree of E-government information resources sharing,the service efficiency degree of E-government information resources sharing,the adequate fund degree of E-government information resources sharing,the perfect technology degree of E-government information resources sharing,and the concept depth of E-government information resources sharing.

Based on the social exchange theory,this paper analysed the influencing factors and their mechanism of the decisions made by the users on whether to undertake an attempt to become involved in the crowdsourcing websites from the perspective of perceived benefit and perceived risk.Then the paper established a model of cognitive process of influencing users' participation in crowdsourcing,and the research assumption was tested and verified with 273 sample data in effect.The outcome showed that the exterior stimuli and self promotion positively influenced the perceived benefit,and the execution cost positively influenced the perceived risk.And the users' balancing between perceived benefit and perceived risk of participation in crowdsourcing determined the final action of participation.

Network become an important carrier of fast-food culture,which has an important impact on post-90s university students' ideology,lifestyle,and personal behavior,because of shaping and nurturing role fast-food culture play on values.Based on analysis of fast-food culture form,causes,characteristics,the paper described post-90s university students' values features,and discussed the relationship between network fast-food culture and post-90s university students.Taking 111 post-90s university students from Beijing University of Posts Telecommunications,from the aspects of Internet star,network terminology,privacy expose behavior,the paper investigated the group attitudes and views on those,explored shaping and shock effect the network fast-food culture has on values.

This paper analyzed and revealed knowledge structure and hotspots of creativity in domestic and aboard in the past five years by co-words analysis,knowledge mapping and social network analysis.The results found that scholars in domestic and aboard were concerned with creativity and creativity research fruits showed an upward trend in number.The field of creativity of domestic and aboard in the past five years is composed of five knowledge organizations.Then it revealed psychology was the largest knowledge organization of domestic and aboard,followed by the field of education and business management by drawing knowledge mapping of creativity with the software of Netdraw.Finally,it revealed hotspots of creativity and knowledge organization by social network analysis.

This paper analysed the subject,object,aim,criteria,indexes,methods and rules of the discipline collection of university library based on all-around evaluation system and constructs the evaluation system from three aspects of formal evaluation,content evaluation and useful evaluation.

This paper retrieved a total of 5562 author keyword from electronic service related literature in SCI and SSCI database during 2000-2012,based on the review of electronic service research.And then,six key success factors of electronic service were identified by classifying and summarizing of author keyword ranked top 30.Finally,the paper built customer satisfaction model of electronic service value,and explored the Promotion strategy of electronic service value in the perspective of customer trust,customer anticipation,perceived quality and Perceived value.

The concept and characteristics of the big data are analyzed in this paper.In the era of big data,some new development opportunities will not only come to the library in the digital resources construction and various services,but also it can bring great development challenges to the library,such as the information infrastructure of library,the librarian quality,the reader services,copyright protection and information security and so on.Finally,the library must be smooth the trend of the times.Big data strategy should be formulated advancedly.Train the human resource and bring the talented person.Make more attention to the construction of special resources.Introduce or develop the data mining and analysis tools.Strengthen research and user interactive data utilization.Through these measures,it can make the library more and more hommization.

Based on the theory of technology acceptance theory,this paper constructed a concept model about the willingness to accept by structure equation.In the model,the basic characteristics of socialization networks are integrated.We added three variables including perceived interaction,perceived enjoyment and perceived share to reflect characteristics of socialization networks.We studied affecting factors of user behavior about network public class.Finally,we put forward countermeasures to improve utilization efficiency of network public classes.

This paper chose the thesis of "the research on library knowledge management based on PSCA closed loop",in order to introduce the theories,methods and techniques of the knowledge management into the library practice,and to put forwards valuable suggestions in the library theory and practice.This paper expounded on the meanings and objective of the library knowledge,and pointed out that the library knowledge includes 4 aspects:knowledge producing,knowledge stocking,knowledge communication and knowledge application.And it is suggested that the importance and the relationship of the human resource,knowledge resource and technique resource should be considered seriously.Finally this paper put forwards specific ways and measures of the library knowledge management.This paper also showed an expression of the library knowledge management according to the process and ingredients:LKM=H(K*T)^s+i.In this paper,the basic theory,influencing ingredients,the pattern and measures were researched which may be helpful to the library business.

From the angle of credit investigation,credit information has the natures of being personal,social,movable and accurate;among these natures,the natures of being personal and social are the static natures of credit information.Necessarily respecting and protecting the privacy and related rights and interests of the subject of credit information is the requirement of personal nature;providing loose environment for the collection of credit information is the requirement of social nature;positively developing related business,promoting the flourishing of credit information service and promoting the development of related industries are the requirement of movable nature;the nature of being accurate is the inevitable requirement of the moving process of credit information,it is also the fundamental condition for the health,standard and sustainable development of credit industry,and we must formulate related mechanism to guarantee the accuracy of credit information.

Based on externality theory,comparing with enterprise social responsibility,this paper demonstrated that library society responsibility,which should be undertook by library outside its routine,is caused by the library behavior externality.Library social responsibility mostly include the responsibility to the government,to the staff,to the partner as well as to the community.The conflict that between library social responsibility and intellectual freedom is not inevitable.

It is important to analyze the function mechanism between IT capability and alliance innovation performance.In view of the facts,this paper analyzes the relationship between the IT capability and alliance innovation performances under the perspective of knowledge absorptive capacities by system dynamics model.This causality relation is simulated by Vensim PLE.The result shows that as the effect of IT capability,the knowledge absorptive capacities present inverted-U trend and the alliance innovation performances show s type rise trend approximately.Also,the related factors of knowledge absorptive capacities including prior knowledge's similar degree and the R&D budget and R&D intensity has positive correlation with alliance innovation performances,in which the prior knowledge's similar degree has more significant and stronger influences than the R&D budget and R&D intensity.

In the field of competitive intelligence,weak signal is causing more and more attention of managers.But due to the lack of effective analysis on weak signal,the value of weak signal's assisting decision is not high.The article firstly points out three problems of traditional weak signal analysis,which include the blindness of collection,the complexity of the analysis,the outcome without guidance.And then it thinks that reverse engineering theory can solve these problems effectively,and further proposes a weak signal analysis flow containing reverse engineering theory.Finally,this paper states the application of idea by product development.

In this paper,the structure pattern of CBIR was analyzed,and the construction of shape-based retrieval system was discussed.The research mainly focused on the technologies of shape description,feature vector index and similarity measure and match.The contour and feature points were used in constructing the description function and extract the shape features.Retrieval results in the animal shape dataset showed the effectiveness of the system.

The Construction of Local Service Platform for Information Resources is a new requirement of regional social and economic development in the new era.The essence is to integrate advantages in the devlopment and utilization of information resources brought by close cooperation among university,enterprises and local government in a certain area.Through resources integration,services expansion and activities organizing,this new pattern constructs a cooperative platform,which focuses on talent training and information releasing,and tries to peruse a balance between immediate interests and long-term interests on the basis of equality and mutual benefits.

Core data management and protection imposes a grand challenge to the development for digital library under cloud environment.In this paper,firstly it analyzed problem of the mass of data of efficient management and the clouds accurate data precision quickly of digital library under cloud environment.And then,a core data management and protection strategy for digital library based on cloud computing was proposed.It could improve system resource utilization,improve service availability and resolve resource bottlenecks,and effectively solve the security problem of uses' core data.

With the development of cloud computing technology and big data technology,libraries have changed the traditional mode of service,enhanced competition in the library service mode.In order to be in a good position in the competition,libraries have to shift the focus to the customer relationship.In this paper,we studied for customer relationship management for library based on service life cycle in big data era,it could improve the server level of customer service and satisfaction,and has preferable strong practicality.

This paper introduced the novelty search for project approval and achievement appraisement,analyzed their commonalities,and then discussed their differences from six aspects:purpose,role for project cycle,diction,retrieval emphasis, retrieval scope and conclusion stability.Finally it pointed out that novelty search for project approval was more important than achievement appraisement,it should receive great attention from the scientific research personnel and the management departments.

In the era of competition,cooperation is focused more and more.Patent information is more important in searching partners because of its accessibility,technical and impartiality.The process of looking for the cooperation partners can be divided into three phases using the summarized method:discovery of candidate partners,assess candidate partners,and determine the final partners.During the process,many patent analysis and patent retrieval methods can be used.Finally,the general flow of searching cooperation partners by patent information methods is built,it may play an active role to companies.

In order to promote the application of NFC mobile phone payment,a contrastive analysis was developed to explain the intention factors to its users and potential users.Firstly,Based on the modified VAM model,this paper used structural equation model to analyze 348 valid samples.The results indicate that perceived convenience,perceived risk,consumer innovation and perceived alternative are the main factors affecting the usage intention.Perceived convenience is the most important predictor of perceived value.Perceived cost and perceived complexity have no significant effect on perceived value.Perceived risk and perceived alternative have significant different influences on its users and potential users.Finally,according to the results,some marketing strategies was provided for operators to expand the market.

This paper based on the Orbit of Questel,adapted an example to analyse the pattern data of an institution,including the analysis of the trend of pattern innovation ability,the important inventers,the publication country or region,the technical field covered by pattern,the legal status etc.;according the analysis result,this paper revealed the pattern innovation of the intuition,discussed the effect of Orbit system in the analysis of institution pattern innovation.

An introduction of sponsored situation of Humboldt Foundation and China Postdoctoral Science Fund(CPSF)was given in this paper.Based on the database of Web of Science,articles sponsored by Homboldt Foundation and CPSF during the period between 2008 and 2012 were analyzed with the method of bibliometric.By comparing the sponsored performance of the two foundations,the influence on academic achievements of the funding of the two foundations were discoverd,and policy recommendations about strengthening international degree,enhancing the influence of articles and increasing funding for enterprise postdoctoral were put forward to CPSF.

Based on the 793 articles about Knowledge Transfer from CSSCI during the period of 2001-2012,this paper made use of the visual software(CiteSpaceⅡ)to draw the knowledge mapping and accomplished document co-citation analysis respectively from co-citation clusters,research highlights,intellectual base,research front,citation burst,key references and several aspects.The paper explored intellectual structure and evolution process in the field of Knowledge Transfer study in China.

Collaborative innovation is a hot research where scholars in recent years,the paper selected CNKI included 941 core journals as samples to build collaborative innovation based on the keywords of the word matrix of word analysis perspective,the use of social network analysis,cluster analysis strategic coordinates innovative research methods to build collaborative knowledge mapping visualization.Research showed that collaborative innovation is a more active area of research,universities,innovation,personnel training and other key words at the core of the network,while collaborative innovation recently become a hot research;research collaborative innovation is divided into five themes:university collaborative innovation,research integration,science and technology system,business model innovation,collaborative manufacturing industry,and research topics in the field of collaborative innovation with different importance and location.

Because of its powerful ecological chain,low cost,efficiency and precision in information push service and good practice effect,Wechat public platform has become an ideal tool of information push service.By means of extraction and analysis of the data concerned with borrowing,retrieving Webpage Browsing,this paper delineated the personalized information service demands of readers and proposed that libraries develop an API connected with Library management systems to push personalized information service.

In view of the limitations of traditional ways of the library entry education for freshmen,a new step-by-step training mode based method of library entry education for freshmen was proposed,and a novel autonomous training platform for library entry education of freshmen was designed.In addition,the implementation of the platform was elaborated on in combination with the practice of library entry education for freshmen of Jiangsu University Library.The practice shows that the use of the new library entry education platform can greatly shorten the training cycle of library entry education for freshmen.Therefore,it can help further improve the work efficiency and service level of libraries.

At the beginning,this paper introduced the concept and workflow of patron-driven acquisitions(PDA);and then,discussed the issues which should be paid attentions to in the library consortium purchases e-books with PDA model,including the formulating of acquisition policy,choosing of e-book providers and PDA pattern;finally,in order to provide some beneficial suggestions for the consortium purchases e-books using PDA method,this article took the English e-books PDA project of Taiwan Academic E-Book and Database Consortium as an example.

The author of this article at the present stage of the information industry to promote the LISA Database.In detail introduced LISA three versions of the retrieval characteristics,analyzed and explored the"retrieval process and result of network LISA database revealed",at the end of the LISA as the representative of the foreign Database advantage to do a brief summary,and pointed out that the future library resources integration before The king.

Taking the Library Website of Guangdong Open University for example,the paper described The DIV+CSS web page layout technique and its advantages:conducive to search engine collection and included,easy to customize the style,clear semantic structure and lower cost of the page.The authors described in detail the layout,structure and style of the library website,and pointed out 4 problems that it must be careful while using the DIV+CSS technical methods,explained clearly how to design a standardized website.

University students accounts for a large part in reading groups,and digital reading is a new-born thing up to date.An understanding process is necessarily required to make the students generally accept it and skillfully use it.To popularize digital reading,the attention should be focused on the characteristic of digital reading,university students' demand and the factors which could exert influence on university students.The paper studied the relationship between the factors influencing university students' reading and digital reading promotion.

In order to present the situation of the literature resources on minimum living guarantee,the paper accomplished on the base of the related collective data of the lowest life guarantee of Chinese national library,using classification,induction,comparatively analysis and literature review of statistical methods.The classification was analyzed based on the current resources retrieval of Chinese national library's database on minimum living guarantee by publish year,writing style and specific content.The result showed that the academic circle still need analyze the minimum living guarantee from multi-dimension to enrich and perfect the literature resources so as to provide beneficial ways and directions to further improve the minimum living guarantee system.

Detailed analysis of emergency network public opinion expression form of demonstration effect,social influence and digestion,the induction and logical decomposition method,the emergency network opinion demonstration effect including discourse demonstration,cognitive demonstration,behavior demonstration and rules demonstration in four forms,and that will bring the public opinion demonstration homogenization,event series,rules of ill,credibility crisis and risk normalization and other social problems or disorders,to the netizen,media and government and other entities of public opinion in cognitive emergency network demonstration effect and will have a negative impact on,to avoid public opinion OEM production,avoiding cognitive one-way and reverse and avoid direct reporting of digestion of emergency network opinion demonstration effect.

This paper analyzed the knowledge sharing motivation of users in virtual community,combined with the theoretical basis of evolutionary game,to bulid a evolutionary game model of knowledge sharing among the users,which can analyze the learning strategics process of vitual community users between the knowledge sharing and reverse.Meanwhile,this paper provided the stable strategics,under the two levels of the vitual community of users including high level of trust and the low level of tust among the users.

By using quantitative analysis with the information visualization software CitespaceⅡ,the paper analyzes some academic results and works in the field of crisis management from 2004 to 2012.These mapping knowledge domains can reflect the important works,institutes,country,knowledge bases,research hotspots and frontier concerning crisis management which offers some valuable references to the study on crisis management in China.

With the rapid development of Web2.0 technology,Internet has become an important tool for people to express their opinion and emotion.It is a challenge for researchers how to extract and summarize user opinions expressed in web text.Firstly,this paper presented the necessity of sentiment analysis on the growing Web text.Then it introduced the research progress both at home and abroad of text sentiment analysis from the prospect of emotional information classification and information extraction.Finally,it summarized the sentiment analysis application status,existing problems and deficiencies of it.