Gu Lipei;Xing Baojun
In order to evaluate the user satisfaction objectively in the group purchase site navigation,based on the literature review,expert consultation and questionnaire investigation,on the basis of using the factor analysis method deals which affect navigation website user satisfaction of five common factor:web interface,site performance,web information,web services,web image quality,and thus established the corresponding evaluation index system.Then on this basis,puts forward the grey correlation analysis method is used to group purchase navigation website customer satisfaction evaluation,and suggested in combination with the third party monitor actual situation of the monitoring data of navigation website operation were analyzed,and finally using the proposed index system and research methods,to make an empirical analysis of the three group navigation website.For a website operator from the user perspective,find the existence of defects,and pointed out the direction for web site improvement.