Zhang Min, Long Beini, Shao Xin, Liu Ying, Zhang Yan
[Purpose/Significance]Continuance intention is a direct reflection of user satisfaction and loyalty,so exploring and portraying the formation mechanism of Short Video Users' Continuance Intention in the Pseudo-Companionship Situation plays an important role in the healthy development of the industry.[Method/Process]Based on two dimensions of pseudo-relationship and platform content,the paper proposed research hypotheses and constructed theoretical models by integrating information system success models and attachment theory.Taking the short video APP vibrato user as the research sample,and using the "situation experiment+questionnaire interview" to obtain the data.336 valid data were obtained, tested by SmartPLS2.0.[Results/Conclusions]Pseudo-relationship commitment and platform emotional attachment positively influenced the willingness of continuance usage,at the same time,the pseudo-relationship commitment was positively affected by the social usefulness and pseudo-relationship needs,and the platform's emotional attachment was positively affected by functional usefulness and content quality requirements.In the gender adjustment section,compared with the male,the platform emotional attachment of female had a more significant impact on the continuance willingness,and the fitness of content had a greater impact on the satisfaction of content quality requirements.Therefore,for the governance of the short video industry in the future,we should pay attention to the differences in the use of short video apps by different groups,guide users to use them reasonably,and strengthen short video supervision to prevent young people from indulging in it.