Huang Chuanhui, Ming Junren
On the basis of analyzing the present situation of domestic and foreign research,based on the theories of information science,economics and behavior science,based on the technology acceptance model,this paper introduced the factors such as the availability of mobile devices,the rights of the information service institution,the structure of the user's qualifications,the quality of information,the environment of the information service institution,etc.,analysis of the relationship between variables,and then put forward the hypothesis.Based on the questionnaire investigation,the empirical analysis was carried out by the structural equation model.The results showed that perceived usefulness,perceived ease of use,information quality significantly affect users' attitude,mobile equipment availability and information service institution rights were to varying degrees affected the user's perception of ease of use,user education affected the attitude obviously.The environment of information service institutions was an important factor that affects the users' attitude to use.The model had a good explanation for the influence factors of the academic adoption behavior of mobile users.