Cheng Huiping, Wang Jianya
Personal cloud storage has a wide range of user groups, in order to reveal the effect of user characteristics on users' perception and intention of personal cloud storage, the paper adopted one factor analysis of variance(ANOVA)to analysis the effect of user charactistics on personal cloud storage adoption by taking users characteristics as control variable, users' perception and intention as the dependent variablesin forms of data collecting by questionnaire.The resultsare concluded as follows. According to the impact on use perception and intention, the facors were as following in turn: personal cloud storage use frequency, the period of personal cloud storage adoption, personal cloud storage usage channels and whether the user has a computer professional background or not.Among them, personal cloud storage use frequency had significant impact on all the dependent variables. And the overall impact of demographic characteristics was small; age and occupation had not a significant effect on all the dependent variables. As for the dependent variables, the biggest variable influenced by individual characteristics was perceived ease of use, which was influenced by gender, whether a person has computer professional background or not, the years, frequency and channels of using personal cloud storagerespectively, then the dependent variablesare affected by the user characteristics including perceived usefulness, perceived trust and willingness to use.