Tang Zhiwei, Zhong Zhongju, Zhang Huiping
The "Micro-Government" which was born on social platform has been developed into a new mode of public administration with the web 2.0 of E-Government.The original intention and end-result of the development of "Micro-Government" was to optimize the public service and promote public participation.However,China's "Micro-Government" was faced with difficulties of low level public participation,inadequate participation,etc.presently.This paper,based on the social capital theory,discussed the influence of social capital on public participation intention towards "Micro-Government".This research regarded the social capital as exogenous latent variable and considers trust in "Micro-Government" and public participation intention of "Micro-Government" as internal latent variables.The researcher collected data through questionnaire,analyzed data,then conducted hypothesis testing and model fitting by the Structural Equation Model(SEM).The research found that all the three dimensions of social capital:social networks,social trust and social norms have positive impact on the trust in "Micro-Government",and then positive to public participation intention towards "Micro-Government",which means that the more social capital of the public,the more trust in "Micro-Government" and the stronger participation intention.It advised that the government should enrich social capital,cultivate the trust of "Micro-Government",and then promote public participation in "Micro-Government".