The Long Tail theory has aroused great public attention after it was proposed.It's also appropriate for pricing strategies of online information goods which are transmitted and distributed via the Internet.The paper mainly discussed two ordinary pricing strategies for online information goods based on the Long Tail theory—bundling pricing and customization pricing.Since various kind of supply and demand can be connected at a very low cost on the Internet, both bundling pricing and customization pricing strategy can make full use of the value in the long tail, namely numerous not so popular online information goods.

As can be seen from the analysis of the current situation of the digital libraries of the national agricultural colleges, the construction of digital libraries has made great achievements.Digital library construction is a long-term strategic task.In order to boost the sustainable and efficient development of digital library, it is necessary to continuously discover and solve the encountered problems.Combining with the existing problems during the process of constructing the digital library at Shandong Agricultural University, concrete measures of the future development wero put forward.

On the basis of common intelligence process, common intelligence law, common intelligence nature, taking the intelligence"common theory"as a breakthrough point and the building of basic informatics in various fields, that is, general informatics, as an object, the paper researched the building disciplines of general informatics from perspectives researching scopes, basic principles, theory system, method system, disciplines system.

With the rapid development of modern information technology these years, the traditional scientific and technological information industry are faced with innovation from theory to practice.As long as scientific and technological information agencies change their deas, the content and mode of service of science and technology information, expand services continuously, improve operational mechanism of the management and keep new vitality, the opportunities should be seized for devolpment to further enhance the status of the industry of science and technology information in science and technology development.

Using the number and cited times of articles in SCI database to do scientific evaluation is common in universities, but this method is not proper when different subjects were analyzed.So a method using baselines in ESI to make SCI data more effective was discussed and the scientific evaluation was more comprehensive and objective.This method can be used in other database for scientific evaluation.

University library consortium is to achieve resources sharing personalized information fully meet the needs of readers and effective organizational forms, is the inevitable direction of development of university library.This paper elaborated the significance of library consortia of colleges and universities, and for the current state of development of university library Consortium and problems of the analysis put forward in the direction of future development strategy of some of the comments and suggestions.

Information society age, national defense science and technology intelligence work is facing new challenges and opportunities.In this paper, analyzed the new situation of national defense science and technology intelligence work, Discussed the intelligence research work of national defense science and technology to innovation and development.

This paper analysed the development background and connotation of the domestic and foreign library performance measurement.It described the evaluation of the ISO11620:2008 and its characteristics of indicators in detail, analysed and summarized the trends of our library performance measurement, such as:the standardization of performance measurement, more attentions to the electronic resources in the measurement, the transition of the library performance measurement step by step from the internal measurement to external measurement.

Intelligence is the first step in the independent innovation, which take the intelligence practice as a basic job.With the accelerated process of innovation, intelligence, which involved a wide range of different sectors of society, has been one of the social undertakings day by day.The improvement of the civic awareness of innovation, information, and the competition subverted the traditional concept of intelligence.In order to inform the innovation system in our country, intelligence is facing with opportunities and challenges.In this paper, the strengths, weaknesses, opportunities, and threats were analyzed in the development of intelligence by SWOT, and some advices were presented for the future.

With the rapid advances in computer and network communication technologies, it is inevitable for hospital library to be digitalized, as this is the effective way to overcome their disadvantages in information resources as compared with large medical libraries and to improve the medical treatment, teaching and scientific research of their corresponding institutions.The particularity of medical digital information resource increases the difficulty of knowledge organization, so there is a need to continuously innovate knowledge organization tool to improve knowledge acquisition efficiency.Based on analyses of the status in quo of oversea and domestic research on medical ontology and based on knowledge organization of medical digital information resources The research on the application of ontology cannot but improve knowledge service level in this field, the researcher analyzed characteristics of information organization and knowledge organization, proposed that MeSH should be used in standard expression of concepts, Semantic network should be used in network structure organization of semantic types, functions and axioms of ontology in reasoning, revealing how the ontology is applied and how it experts effects in the knowledge organization of digital information resources in certain field.

The optimizing and the sharing of information resources are the guarantee in building regional economy and innovative nation.This paper gave description of information resource sharing and operation mode of library consortia, and analyzed problems in the aspects of library system, investment and network technology.Compared with operation mode of library consortia of the United States, the paper discussed"three-levels"operation mode suitable for China and put forth the suggestions of development of integrated mechanism of information resources.

Information attainments is one of the basic attainments of academic students.Information attainments course is the main approach of information attainments teaching.The article discussed about engagement theory briefly and the information course teaching under engagement theory.

Referring to the discussion on concept of local literature and included principles in library circle, it gives the concept of Maoming local literature and elaborates its included principle.According to characteristics of Maoming local literature, the database will be set up of combined bibliographic database for Maoming local literature, full-text database for Maoming local literature;database for local customs and database for experts.

The author put forward suggestions to settle these problems by analyzing problems and reasons in the construction of information resources of local population information research center.

Co-constructing and sharing literature resources are the base for the building and use of literature resources in the field of library.And co-constructing and sharing literature resources must relate to copyright issues.After analyzing the rational use of relevant provisions in copyright laws and regulations, the author set out that facing the increasingly strong trend towards the expansion of copyright, the right of exemption of rational use should be fully used in coconstructing and sharing of literature resources under the conditions of not violating the law, so that the public can maximize the use of literature resources at a certain scope and fully realize the value of literature resources.

Based on current study situation of employment information navigation for higher vocational and technical education and information architecture, this paper expounded the important theoretical and practical meaning on design of employment information navigation system for higher vocational and technical education based on information architecture, and discussed the thinking and process of design, then analyzed the main issues of design process, so as to provide theoretical basis for the practical design on the next step and provide reference for the further practical research on specialized information navigation based on information architecture as well.

It's an important task for university libraries to construct characteristic databases.This paper made an investigation on the situation of the university libraries in Northwest China.On the basis of the statistical analysis on the materials, it found out and exhibited the achievement and the disadvantage.The corresponding strategies were employed to improve characteristic databases of the university libraries in Northwest China.

At present, the personalized service of the library is the important issue of the research in the library services.So the researchers have developed a lot of techniques and methods in the practice areas.This paper presented the integrated service model innovation to meet the needs of the personalized service of library, this paper built the information resources of sustainable development, sets up the service team, creates the user resources.All depend on the integrated services to ensure the sustainable development of the library personalized service.It could make the library's personalized service better adapt to the social needs of the sustainable development.

The library should build academic service teams to adapt the trend of disciplinary and personalized services, to meet the request of universities' subject construction.The paper discussed the definition, connotation, location and goal of academic service teams.It also proposed the guarantee mechanism to ensure the teams' good operation.

The reasons of slow progress of university library opening to the society, conclude subjective facet and objective facet.We must confront these questions, positively explore and diligently practice, so as to bring the university library service for the entire society better.

Studying on the collaborative virtual reference services' features, the author analyzed the construction of the consultant team.The consultant team is formed by consultant librarians and professional teachers.To continuously improve the level of consultation, positional consultation, clear responsibilities and using listing services were needed.The collaborative virtual reference services ensures the implementation of joint consultation.The author also discuss the imbalance of school advisory resource.To standardize the joint reference, ensure the quality of consultation, protect the consultants' intellectual property and for readers to share legal knowledge base, the author proposed the rights and obligations of joint advisory schools, the development of job responsibilities, consultation evaluation criteria and intellectual property protection measures.

Based on SWOT analysis, a study was made on the environment of foreign language information service in university libraries.Serving strategies such as, offering learning common with the initial purpose of supporting foreign language studies and improve patrons information literacy;enhancing and integrating academic resource system with the stresses on internet information mining and utilization;and offering specific and brand information services were put forward.

This article discussed the conception and meaning of science and technology retrieval, and pointed out the existing problem of science and technology retrieval, and at last according it to put forward the reforming route and developing orientation of science and technology retrieval.

The library's value is represented by the utilization of the readers.The paper investigated the frequency of students' going to the library and the utilization of literature resources.Then it deeply analyzed whether university libraries' services meet students' demands.Meanwhile some useful suggestions were proposed on library construction and services.

At present China's information market, product markets are not valid, there is serious information asymmetry.The reason is that the network information products market exists the phenomenon of false information disclosure.This false and supervision through the establishment of game models, have received information of the three companies and regulatory agencies Nash equilibrium, and further found a radical approach to practical information on acts of fraud.And use it as a basis for the establishment of effective information products market response.

In the library, if confirmed the practice of priority, that is to confirm the librarian of the masses to go beyond conventional thinking, or break the existing rules and regulations, a new ethics rules on the right.Development of the existing rules and regulations of the managers, the people of these innovations should be given the necessary tolerance and improve the work of the librarian of personal freedom is the best way.However, the Librarian in freedom is not unlimited, for the reader services to meet the needs of readers can not exceed the bottom line.In the library management to individuals in the room are members of the embassy from the managers become"comfortable"in order to better play to their potential and create a level of freedom is the best way to improve.

This article mainly analyzed the library knowledge management correlation factor by using the SWOT analysis method, proposed how the library should enhance strong points and avoid weaknesses, to ensure the effective implementation of knowledge management, display the effect of the library knowledge shift, thus promote the library in knowledge society play a good role in acts the good knowledge service.

Based on the security threat facing network system of the university libraries, the paper analysed the security of the networks, introduced the history and theoretical foundation of the dynamic safety mode, WPDRRC, and, based on it, explored the method to construct the dynamic network preventing system for university libraries, which is of importance to the network security construction for university libraries.

It is our responsibility and obligation to protect the environment and reduce emissions of carbon dioxide.This paper discussed about the implementing of low carbon work mode in university library, and advocated low carbon work and life's role in order to remind people from the minor matter, and protect our environment.

Service-oriented architecture is a software system architecture which addresses the needs of the business integration in informational environment.It does so through interconnecting functional entities that implemented specific task.By analyzing the various legacy information systems, a method of information systems integration presented according to the idea that packs them as"services".Moreover, an example presented of architecture and implementation of the framework.This solution was able to leverage the issue of interoperability and reuse of postal information systems.

Role-based access control is one of the hot technologies in network access control research in recent years.Using role-based access control technology in library books circulation system could reduce the complexity of authorization, and improve the security of the system.

Discussed in the origin of demand for services, analysis of several personal digital library software and some websites of personalized service features columns, knowledge base system on the topic of their functional design inspiration, a thematic knowledge-based systems described in the application of knowledge services in the future, gave the overall design of the frame structure and effect diagram.

This article was based on data resources of the information investigation and study unification processing, the memory, construct the storehouse, the retrieval and the use, took each innovation target data of overseas innovation country' as the model, through the construction of data resources prototype system, attempting to establish the memory, the management of resources and the sharing mechanism, further to construct the top level application mechanism to lay the foundation.

Network construction is infrastructure of a new university library.It decided directly the reliability and efficiency of library intelligent construction.It discussed the quality of teaching and science research, too.Network plan and construction of new university library was discussed in this article.First the article analysed network construction and management from the angle of librarian.Then the article also studied network use from the angle of readers.

Bibliometric study of ionic liquid was carried out with the data obtained from Web of Science(WoS)and Engineering Index(EI).The development of ionic liquid was obtained by correlation of the data using Logistic curve;The distribution of ionic liquid literature was analyzed by Bradford's low of scattering;The assessment of the position of an author in the ionic liquid research area and the distribution of author affiliations were carried out.A paradigm was provided by this study to the application of bibliometric theory and method in chemistry and chemical engineering.

Document delivery services is a systems project and the thinking and method of system science must be used.The paper analyzed document delivery service's characteristics such as the integrity, relevance, orderly and dynamic nature and pointed out that by integrating elements of proposed system, optimizing the system architecture to enhance the quality and efficiency of document delivery services.

Library service quality assessment is the reader coming into the library to use collection services, librarians services, environmental services, perceptions of the process to achieve, in this process, library services, systems and processes in various environments, as well as everyone in the system are the factors that affect customer satisfaction.In this paper, from the aspects of both libraries and readers, several factors affecting library service quality evaluation were analyzed.

The article started with the information commons background review, analysed nowadays development of IC and weakness of study status, indicated the meaning of research on IC evaluation system construction.The essay introduced IC element and model in brief, what's more, it took HKUST Library IC evaluate program as an example, constructed IC evaluation system for reference to other libraries with IC project.

The paper explained the development of the evaluation indexes system for chinese book tender procurement in libraries through the Delphi method, and set the ratio of the tender procurement system through the AHP method.The development of the evaluation indexes system provided a reference for chinese book tender procurement in libraries.

The service quality measures one of the important signs that the library runs the level of the hall.The people carry on the accurate evaluation of library service quality that can help to improve library service quality.On the basis of analyzing the service quality influence factor of the library, this article drew on libQUAL+TM evaluation of ideas, constructed the library service quality evaluation system.Used the fuzzy mathematics to the effective treatment method of the uncertain problem, and calculated for combined weight coefficient by integrating information entropy with the analytic hierarchy(AHP), thus, carried out multi-leve fuzzy integrative evaluation for library service quality.Finally used the example to prove.

To better elaborate the characters and purposes of the services in document delivery, this paper pointed out that the librarian should deal with 3 things well.Firstly, original documents should be effectively aguired.Secondly, the copyright of these documents should be respected.And thirdly, these documents should be sorted out and collected appropriately.

The paper discussed how to improve the service quality of the university libraries circulation by sufficiently mining the managing information that available from the information technology platform of universities libraries.Using these information mining results, we can configure the kinds and amount of the books more reasonable, and adjust the deadline of the book dynamically base on the requirement of the book, so that meet the need of the readers at the utmost.

The article mainly introduced advances and applications of LibQUAL+ and MINES for library which come from a series of library assess methods provided by association of American Research Library(ARL).Based on comprehensive evaluating the current situation of university libraries of Hainan province and electronic resources, this paper discussed the significance and reference merit of evaluating university libraries of Hainan province with StatsQUAL assessing methods, and gave personal proposal.

This paper discussed the existing problems in accounting informatization, and put forward the countermeasures to accelerate the process from the aspects of recognition, management system, talent training and network security.

The main readers are teachers in universities' department reference room.With the development of society information and universities modernization, the knowledge authority is a challenge to teachers whose role changes and whose hope of needing the information increases.So teachers' reading mentality shows the trend of complex change, the missionary in the department reference room need to explore and analysis readers mentality actively, strength self-building and adapt to the need of teaching and scientific research.

On the basis of reviewing the papers of the reader loyalty, this paper analysed the factors of effecting the reader loyalty, and made the empirical study with the soft lisrel 8.70, and constructed the reader loyalty model by using the data from questionnaire, and pointed out how to promote the library reader loyalty.

Acquisition patterns of traditional literatures do not apply to the Science & Technology(S&T)grey literature in some cases.In order to find a possible solution to the problem, this paper divided various S&T grey literatures into four groups according to their existing forms and put forward corresponding strategies, methods, technologies and means of acquisition, based on the analysis of their differences in external features, issuing, diffusing and obstacles in the process of acquisition.The acquisition patterns expounded here can serve as guidance in practice and also be taken as an attempt in theory exploration.

Firstly the complexity, hierarchy, discreteness and randomness of military intelligence system were analyzed.Then the synthetical modeling method with combination of IDEF0 and extended stochastic coloured Petri net(ESCPN)was put forward in detail, by integrating formal and informal modeling technique.At last, the evaluation model of EW intelligence system was presented as an example.The analysis and verification showed that this paper provided a good idea for modeling, analysis and evaluation of military intelligence system.

Starting from the necessity and feasibility of the electronic commerce based on Web2.0 environment, this paper discussed the concrete application of e-business with the ideas and technologies of Web2.0.It also refered to the problems that may appear during the process.Finally, it pointed out that the most important thing is the product, service and also the integrity of the company.

This article summed up the theories based on the research of scholars' about which focused on basic philology theories, including essence of the subject contend method system and relationship of the study.For which analyzed the present situation and development of the local philology and hope to impulse the construct of this subject to being perfect.

As an ancient mental therapy measure, Bibliotherapy has been recognized worldwide gradually.But in China it is systematically studied only since 1990.Through these years' development, bibliotherapy is now an important part of iatrology, psychology and library science.In this paper, the study situation of bibliotherapy in China was summarized from different points of view, and some suggestions about the future study were put forward.