Zhang Yihan;Yuan Qinjian;Shao Bo
With the rapid increase of Internet users,the Internet has become the main channel for users to access information.How to solve the existing problems,improve the quality of information service,has became a significant topic that the Internet information service providers concerned.This paper summarized the existing problems of Internet information service,including"the process of get information is complex,and difficult to operate","on variouslevels of information quality","the performance of the system is not stable,service quality should be improved","personalized information service is still not mature"etc..And then,combined the experience of domestic and foreign advanced information service providers,put forward some development strategies for Internet information service provider,such as"reduce the difficulty of the user get information,improve perceived ease of use","pay attention to information quality,provide users with high quality information","check and update information service system regularly,provide various service","provide specific information and services,improve perceived usefulness".