Research on Influencing Factors of User Participation Behavior in E-commerce Live Streaming From the Perspective of the Interactive Ritual Chain

Wei Huang; Qi Wu; Meng Tian

doi:10.3969/j.issn.1008-0821.2024.01.007

Journal of Modern Information ›› 2024, Vol. 44 ›› Issue (1) : 71-82. DOI: 10.3969/j.issn.1008-0821.2024.01.007

Research on Influencing Factors of User Participation Behavior in E-commerce Live Streaming From the Perspective of the Interactive Ritual Chain

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2022-10-19	2024-01-01
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2024-01-02

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