Study on the Influencing Factors and its Explainability of Users' Continuous Use Behavior of Bullet Screen Video Website——Perspective Based on Perceived Value

Weiqing Li, Wentao Wang, Wei Huang, Rui Zhang

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Journal of Modern Information ›› 2023, Vol. 43 ›› Issue (12) : 63-72. DOI: 10.3969/j.issn.1008-0821.2023.12.006
User Behavior and User Study

Study on the Influencing Factors and its Explainability of Users' Continuous Use Behavior of Bullet Screen Video Website——Perspective Based on Perceived Value

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