How Does Social Comparison Affect Consumption in Social Media——An Explanation Based on Social Consumption

How Does Social Comparison Affect Consumption in Social Media——An Explanation Based on Social Consumption

Xinyuan Lu, Jinao Zhang, Hua Meng, Fangfang Ren

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Journal of Modern Information ›› 2023, Vol. 43 ›› Issue (12) : 39-50. DOI: 10.3969/j.issn.1008-0821.2023.12.004

User Behavior and User Study

How Does Social Comparison Affect Consumption in Social Media——An Explanation Based on Social Consumption

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2023, 43(12): 39-50 https://doi.org/10.3969/j.issn.1008-0821.2023.12.004

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