From Visitors to Members: Research on the Influence of Gamified Information Presentation of Virtual Brand Community Website Pages on Users' Participation Intention

Wenna Wang, Zhengliang Xu, He Li, Xiaoyin Yang

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Journal of Modern Information ›› 2023, Vol. 43 ›› Issue (10) : 64-73. DOI: 10.3969/j.issn.1008-0821.2023.10.006
User Behavior and User Study

From Visitors to Members: Research on the Influence of Gamified Information Presentation of Virtual Brand Community Website Pages on Users' Participation Intention

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2023, 43(10): 64-73 https://doi.org/10.3969/j.issn.1008-0821.2023.10.006

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