Research on Influencing Factors of User Information Interaction Behavior in Live Streaming Commerce Based on TAM Model

Liu Tingyan, Wang Xiwei, Zhang Yu

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Journal of Modern Information ›› 2022, Vol. 42 ›› Issue (11) : 27-39. DOI: 10.3969/j.issn.1008-0821.2022.11.003
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Research on Influencing Factors of User Information Interaction Behavior in Live Streaming Commerce Based on TAM Model

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