Research on the Causes of Short Video Users' Discontinuous Use Intention Under the Framework of PPM Theory

doi:10.3969/j.issn.1008-0821.2022.06.008

Journal of Modern Information ›› 2022, Vol. 42 ›› Issue (6) : 80-93. DOI: 10.3969/j.issn.1008-0821.2022.06.008

USER BEHAVIOR and USER STUDY

Research on the Causes of Short Video Users' Discontinuous Use Intention Under the Framework of PPM Theory

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2022, 42(6): 80-93 https://doi.org/10.3969/j.issn.1008-0821.2022.06.008

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2021-11-04	2022-06-01
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2022-05-31

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