Research on the Influencing Factors to Online Users' Willingness of Retention in Information Cocoons Based on PPM Theory

Zhang Yue, Li Qingyu

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Journal of Modern Information ›› 2022, Vol. 42 ›› Issue (4) : 52-61. DOI: 10.3969/j.issn.1008-0821.2022.04.005
USER BEHAVIOR and USER STUDY

Research on the Influencing Factors to Online Users' Willingness of Retention in Information Cocoons Based on PPM Theory

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