Research on Reading Willingness of Privacy Policy in Social Media Context——Based on the Perspective of TAM Model and Self-efficacy Theory

Zhu Guang, Li Fengjing, Shen Yumeng, Bian Shuying

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Journal of Modern Information ›› 2022, Vol. 42 ›› Issue (1) : 150-166. DOI: 10.3969/j.issn.1008-0821.2022.01.015
INFOEMATION DISSEMINATION and INFOEMATION REGULATION

Research on Reading Willingness of Privacy Policy in Social Media Context——Based on the Perspective of TAM Model and Self-efficacy Theory

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