Investigating User' Switching Behavior of Mobile Music Platform Based on PPM Model——An Empirical Examination on Netease Cloud Music

Investigating User' Switching Behavior of Mobile Music Platform Based on PPM Model——An Empirical Examination on Netease Cloud Music

Xia Lixin, Wang Kaili, Cheng Xiufeng

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Journal of Modern Information ›› 2018, Vol. 38 ›› Issue (8) : 3-11. DOI: 10.3969/j.issn.1008-0821.2018.08.001

Investigating User' Switching Behavior of Mobile Music Platform Based on PPM Model——An Empirical Examination on Netease Cloud Music

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2018, 38(8): 3-11 https://doi.org/10.3969/j.issn.1008-0821.2018.08.001

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