A Study of Diffusion Process of Mobile APP Based on BASS Model Considering the Cumulative Effect of Electronic Word of Mouth

Zhu Hou, Wan Fangbin, Zhang Li

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Journal of Modern Information ›› 2018, Vol. 38 ›› Issue (1) : 108-114. DOI: 10.3969/j.issn.1008-0821.2018.01.015

A Study of Diffusion Process of Mobile APP Based on BASS Model Considering the Cumulative Effect of Electronic Word of Mouth

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