The Impact of Consumer Characteristics on Effectiveness of Online Reviews

An Jing, Zheng Rong, Yang Mingzhong

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Journal of Modern Information ›› 2017, Vol. 37 ›› Issue (1) : 106-111. DOI: 10.3969/j.issn.1008-0821.2017.01.019

The Impact of Consumer Characteristics on Effectiveness of Online Reviews

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2017, 37(1): 106-111 https://doi.org/10.3969/j.issn.1008-0821.2017.01.019

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