Research on Brand Loyalty to Mobile Social Commerce of Domestic College Students Based on ESM Model

Wang Xuedong, Li Jinxin, Zhang Qi

PDF(1372 KB)
Journal of Modern Information ›› 2016, Vol. 36 ›› Issue (12) : 3-9,18. DOI: 10.3969/j.issn.1008-0821.2016.12.001

Research on Brand Loyalty to Mobile Social Commerce of Domestic College Students Based on ESM Model

    {{javascript:window.custom_author_en_index=0;}}
  • {{article.zuoZhe_EN}}
Author information +
History +

HeighLight

{{article.keyPoints_en}}

Abstract

{{article.zhaiyao_en}}

Key words

Cite this article

Download Citations
{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2016, 36(12): 3-9,18 https://doi.org/10.3969/j.issn.1008-0821.2016.12.001

References

References

{{article.reference}}

Funding

RIGHTS & PERMISSIONS

{{article.copyrightStatement_en}}
{{article.copyrightLicense_en}}
PDF(1372 KB)

Accesses

Citation

Detail

Sections
Recommended

/