Construction and Analysis of Electronic Service Quality Integrated Model Based on the Perspective of Means End Chain Theory

Li Lei, Zou Yong, Yang Huaizhen

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Journal of Modern Information ›› 2016, Vol. 36 ›› Issue (4) : 8-13. DOI: 10.3969/j.issn.1008-0821.2016.04.002

Construction and Analysis of Electronic Service Quality Integrated Model Based on the Perspective of Means End Chain Theory

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