PDF(1209 KB)
Research on the Risk Management of University Library Reading Promotion in the Media Environment——Thinking About the Failure of the Case of the Micro Marketing of a Brand Mobile Phone
Wang Jing, Du Pingping, Yin Liangwei, Xu Shujuan, Zhou Hua, Liu Chunxia
PDF(1209 KB)
Research on the Risk Management of University Library Reading Promotion in the Media Environment——Thinking About the Failure of the Case of the Micro Marketing of a Brand Mobile Phone
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