Study of Online Review Helpfulness Based on ELM——The Moderating Effect of Product Type

doi:10.3969/j.issn.1008-0821.2014.12.030

Journal of Modern Information ›› 2014, Vol. 34 ›› Issue (12) : 148-153. DOI: 10.3969/j.issn.1008-0821.2014.12.030

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Study of Online Review Helpfulness Based on ELM——The Moderating Effect of Product Type

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2014, 34(12): 148-153 https://doi.org/10.3969/j.issn.1008-0821.2014.12.030

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2014-10-09	1900-01-01	2014-12-25
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2014-12-25

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