Analysis of Dynamic Mechanism of Internet Word of Mouth and Purchase Intention in the Social Networks

Ma Liting

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Journal of Modern Information ›› 2014, Vol. 34 ›› Issue (3) : 41-46. DOI: 10.3969/j.issn.1008-0821.2014.03.010
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Analysis of Dynamic Mechanism of Internet Word of Mouth and Purchase Intention in the Social Networks

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2014, 34(3): 41-46 https://doi.org/10.3969/j.issn.1008-0821.2014.03.010

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