The Helpfulness of Online Reviews——An Analysis Based on The Moderate Effect of Brand

doi:10.3969/j.issn.1008-0821.2014.01.027

Journal of Modern Information ›› 2014, Vol. 34 ›› Issue (1) : 123-127. DOI: 10.3969/j.issn.1008-0821.2014.01.027

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The Helpfulness of Online Reviews——An Analysis Based on The Moderate Effect of Brand

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2014, 34(1): 123-127 https://doi.org/10.3969/j.issn.1008-0821.2014.01.027

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Received	Revised	Published
2013-08-30	1900-01-01	2014-01-25
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2014-01-25

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