Empirical Research on Key Factors Restricting Consumer Trust in Online Group-buying——From the Perspective of Sites and Seller's Integrity

Gao Xirong;Chen Yubao

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Journal of Modern Information ›› 2013, Vol. 33 ›› Issue (8) : 24-29. DOI: 10.3969/j.issn.1008-0821.2013.08.005
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Empirical Research on Key Factors Restricting Consumer Trust in Online Group-buying——From the Perspective of Sites and Seller's Integrity

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