互动仪式链视角下的电商直播用户参与行为影响因素研究

黄炜, 伍琪, 田萌

Research on Influencing Factors of User Participation Behavior in E-commerce Live Streaming From the Perspective of the Interactive Ritual Chain

Wei Huang, Qi Wu, Meng Tian

现代情报 . 2024, (1): 71 -82 . DOI: 10.3969/j.issn.1008-0821.2024.01.007