面向B2C电商网站的消费者评论有用性评价模型研究

毛郁欣, 朱旭东

Research on the Model for Evaluating the ‘Helpfulness’ of Consumer Reviews towards B2C E-Commerce Website

Mao Yuxin, Zhu Xudong

现代情报 . 2019, (8): 120 -131 . DOI: 10.3969/j.issn.1008-0821.2019.08.015