考虑电子口碑累积效果的手机APP BASS扩散过程的研究

朱侯, 万芳彬, 张丽

A Study of Diffusion Process of Mobile APP Based on BASS Model Considering the Cumulative Effect of Electronic Word of Mouth

Zhu Hou, Wan Fangbin, Zhang Li

现代情报 . 2018, (1): 108 -114 . DOI: 10.3969/j.issn.1008-0821.2018.01.015