基于在线品牌社群的UGC互动效用对用户品牌态度的影响——人际易感性的调节作用
汪旭晖;李璐琳
The Influence of Interactive Utility of User-generated Content on Consumer Brand Attitude ——Moderating Effect of the Susceptibility to Interpersonal Influence
Wang Xuhui;Li Lulin
Journal of Modern Information
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2015, (7): 24
-28
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DOI: 10.3969/j.issn.1008-0821.2015.07.005
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