网站特征对消费者口碑传播意愿的影响机制研究

金永生, 田慧

Study of the Effect and Mechanism of Website Characteristics to Consumer's WOM Intention

Jin Yongsheng, Tian Hui

现代情报 . 2016, (10): 107 -112 . DOI: 10.3969/j.issn.1008-0821.2016.10.018