有限理性视角下数字产品用户购买行为研究—

侯治平, 李泳仪

Study on User' Purchase Behavior of Digital Products based on Bounded Rationality——Mediating Effect of Cognition

Hou Zhiping, Li Yongyi

现代情报 . 2016, (2): 57 -62 . DOI: 10.3969/j.issn.1008-0821.2016.02.011