网络搜索用户对竞价广告的点击意愿研究

万君;吴迪;赵宏霞

Research of the Online Users' Click Intention on Sponsored Search Engine Advertising

Wan Jun;Wu Di;Zhao Hongxia

Journal of Modern Information . 2014, (12): 7 -11 . DOI: 10.3969/j.issn.1008-0821.2014.12.002