感知风险影响下大学生网络团购决策模型

邢宝君;顾立培

University Students’ Network Group Purchase Decision Model under the Influence of Perceived Risk

Xing Baojun;Gu Lipei

Journal of Modern Information . 2014, (4): 23 -28,3 . DOI: 10.3969/j.issn.1008-0821.2014.04.005