网络谣言对消费者电商平台信任的作用机理研究

万君;郭婷婷;吴正祥

A Research of Affecting Mechanism of Online Rumors on Consumer Trust about E-commerce Platform

Wan Jun;Guo Tingting;Wu Zhengxiang

Journal of Modern Information . 2015, (5): 35 -40 . DOI: 10.3969/j.issn.1008-0821.2015.05.007