社交网络中网络口碑与购买意愿的动力学机制分析

马莉婷

Analysis of Dynamic Mechanism of Internet Word of Mouth and Purchase Intention in the Social Networks

Ma Liting

Journal of Modern Information . 2014, (3): 41 -46 . DOI: 10.3969/j.issn.1008-0821.2014.03.010