制约网上团购消费者信任的关键因素——基于网站和卖家诚信视角的考察

高锡荣;陈玉宝

Empirical Research on Key Factors Restricting Consumer Trust in Online Group-buying——From the Perspective of Sites and Seller's Integrity

Gao Xirong;Chen Yubao

Journal of Modern Information . 2013, (8): 24 -29 . DOI: 10.3969/j.issn.1008-0821.2013.08.005