消费者初次网络购物中信任与不信任影响因素差异的实证研究

林海;鄢平;严中华;李斌宁

Empirical Research on Differences of Trust and Distrust Influence Factors in the Consumer Initial Online Shopping

Ling Hai;Yan Ping;Yan Zhonghua;Li Binning

Journal of Modern Information . 2015, (4): 31 -34,4 . DOI: 10.3969/j.issn.1008-0821.2015.04.007