意见领袖的信息特征对受众信息传播效果的影响研究——基于情景模拟的行为实验
雷宏振;丁婉娟
The Research on the Influence of the Information Characteristics of Opinion Leaders on the Communication Effects of Audience Information——Based on Situational Behavior Experiment
Lei Hongzhen;Ding Wanjuan
Journal of Modern Information
.
2015, (9): 28
-33
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DOI: 10.3969/j.issn.1008-0821.2015.09.006
知识共享许可协议
