基于TAM/TPB和感知风险的余额宝使用意愿影响因素实证研究

罗长利;朱小栋

Empirical Study on Factors Influencing Customers' Intention of Yu Ebao Based on TAM/TPB with Perceived Risk

Luo Changli;Zhu Xiaodong

Journal of Modern Information . 2015, (2): 143 -149 . DOI: 10.3969/j.issn.1008-0821.2015.02.030