商品在线评论有用性——基于品牌的调节作用分析
杨朝君;汪俊奎
The Helpfulness of Online Reviews——An Analysis Based on The Moderate Effect of Brand
Yang Zhaojun;Wang Junkui
Journal of Modern Information . 2014, (1): 123 -127 .  DOI: 10.3969/j.issn.1008-0821.2014.01.027