政府网络营销:内容解构与行动策略——基于4C营销理论之视阈

张玉亮, 朱金月

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现代情报 ›› 2016, Vol. 36 ›› Issue (1) : 30-34,39. DOI: 10.3969/j.issn.1008-0821.2016.01.006
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政府网络营销:内容解构与行动策略——基于4C营销理论之视阈

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The Governmental Network Marketing: The Content of Deconstruction and Strategy Choice——Based on The Theory of 4C

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{{article.zuoZheCn_L}}. {{article.title_cn}}. {{journal.qiKanMingCheng_CN}}. 2016, 36(1): 30-34,39 https://doi.org/10.3969/j.issn.1008-0821.2016.01.006
{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2016, 36(1): 30-34,39 https://doi.org/10.3969/j.issn.1008-0821.2016.01.006

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